2008
12.25

As the world drives toward a cleaner environment, individual drivers, with the help of governments, are going to have to change their purchasing habits.

Some people will change their habits simply because they want to do what is right. Others, who are less altruistic, will require incentives to prod them to make decisions that take the general good into account. Offering incentives, as opposed to legislating outright bans, has the advantage of permitting individuals to make the final decision.

The federal Conservatives understood this approach when they offered in their spring budget to grant rebates of up to $2,000 to drivers who purchase superefficient vehicles.

Now, the provincial Liberals are thinking of offering something similar. Environment Minister Laurel Broten told a news conference last week the government is toying with the idea of creating what might be called a “green licence” plate. “This is another way of us helping Ontarians go green,” she said.

The government could, for example, provide green-hued licence plates to drivers who use environmentally friendly, low-emission cars and trucks such as the hybrids which use electric motors as well as internal combustion engines.

Another vehicle that might apply is the Smart car, which, because of its small size, uses a minimal amount of fuel.

There are many perks that the owners of such vehicles could be offered. These might include free parking in municipally owned parking spaces and free access to commuter lanes usually reserved for vehicles with multiple occupants. The price of the green licence plates could be set below the current registration fees. The drivers might be required to pay only a minimal fee to cover the cost of issuing the licences. To their credit, the Liberals are taking their time with this subject and don’t intend to implement a policy unless they are re-elected in the provincial election. The government plans to consult the vehicle manufacturers as well as environmental groups. The problem, of course, is that there is no perfect measurement of an efficient car.

A rating system may have to be somewhat subjective. A Smart car transporting just one person — the driver — for example, may be less efficient on a per-occupant basis than a larger car transporting the driver and several passengers.

Let’s accept that, ultimately, the government might have to make some arbitrary decisions that will not please everyone. The goal in this case is not to produce a perfect policy but a reasonable policy. The pursuit of a greener world will make such a policy more than justified.

2008
12.18

According to smart USA”s latest newsletter, they will be launching a “smart fan site” of their own in the coming month! That would be awesome but it leaves me with a few questions… who the hell is going to run that thing. has any automotive-maker ever attempted this before? Does smart USA think they have any idea what it takes to run a community site and the type of backlash that they may be opening themselves up to? Best of luck Smart USA!

Follow the link to read what smart USA is saying!!!

From the smart USA newsletter:

“For those of you who recently made a $99 reservation on a 2008 smart fortwo – congratulations! You have become part of the exciting launch of the smart brand in the USA. But what’s next? Over the next few weeks, smart USA will begin posting important information on our website (and on our e-newsletters) about key aspects regarding the launch.

The next step in the reservation process:
The USA models of the smart fortwo will begin production within the next few months. As such, smart USA will begin contacting reservation holders about taking reservation preferences to the next step. Over the next few months, batches of reservation holders will be contacted to confirm their vehicle preferences, choose any factory options, and send their smart fortwo configuration to the factory.

Technical specifications:
As noted above, the smart fortwo will enter production within the next few months. At that time, full technical specifications will be confirmed and posted on our website. This will also include information on all factory-installed options and dealer-installed accessories.

The smart USA enthusiasts’ site:
Next month, smart USA will launch an official “fan site” for the smart owners. This site will allow enthusiasts from across the country to interact and discuss their smart fortwo’s. smart USA will also allow enthusiasts to help name our site through a special poll. So please keep an eye on your inbox over the next few weeks to participate in the naming of our owners’ site.”

2008
12.13

Penske has taken it under their wing to make Smart Car U.S.A a successful brand. Here is an overview of the Q2 2007 review by Penske.

The other thing would be advertising. We are not sure today the traditional TV, radio, etc., newspaper advertising is the way you want to go long-term because if you use smart as an indicator, we haven’t run an ad yet, we haven’t run a radio commercial, it’s all been internet based, internet connection. So I think we are going to get the benefit as the dealers move more of their advertising into the internet those leads they are going to get then they are going to pass through the dealer in a particular area where you have the zipcodes and I think that’s going to make a huge difference for us as we have scale in many of these markets. Also when you look at the smart customer, we’ve asked them on the road show, how do you want to be contacted and 62% said, we want you to contact us by e-mail. So this e-mail capture, the internet, CRM systems, I think that’s just going to drive our SG&A down as we get more efficient. Because I can send an e-mail blast out and blast out on a service special and get overnight response that hasn’t cost me a nickel so it’s very efficient. So, I think that will be a big driver for us.

2008
12.08

It’s only a matter of time before the United States picks up the Smart Car racing phenomena. Here is a video of Smart Car Racing from where it originally was founded, Europe. I’ll be posting video’s such as these as well as some of the Smart Car racing hybrids as well.

2008
12.03

It’s not everyday that you think about Smart Cars Rally Editions, but they have been done and here is a first look at one.

Who would have thought that the Smart Car could be the next vehicle that a performance tuner may look to when it comes to having a unique race car. Apparently the idea has all ready caught wind in other markets and if we are lucky will follow suit in the states. Smart Car Rally!!!